Using Transmedia in Education
Abstract The positive effects of student engagement and motivation on student learning, have been supported by a great deal of academic research (Carini, R. M., Kuh, G. D., & Klein, S. P. , 2006, Zhao, C.-M., & Kuh, G. D. , 2004, Christenson, S. L., Reschly, A. L., & Wylie, C. , 2012, and, Leah Taylor & Jim Parsons, 2016). Knowing that transmedia has been successful in creating engaging environments, some educators have been developing transmedia projects to improve student engagement and motivation in order to enhance learning (Weinreich N. K. , 2006 and Roth, C., Vorderer, P., & Klimmt, C. , 2009, Raybourn, E. M. , 2014). This paper describes how transmedia learning is viewed by different researchers, analyses the ways it is being practiced by educators, and discusses its strengths and its drawbacks. This paper also explains how a transmedia learning campaign can be developed. The study targets educators who we believe need to learn about transmedia learning