Abstract
The positive
effects of student engagement and motivation on student learning, have been
supported by a great deal of academic research (Carini, R. M., Kuh, G. D.,
& Klein, S. P. , 2006, Zhao, C.-M., & Kuh, G. D. , 2004, Christenson,
S. L., Reschly, A. L., & Wylie, C. , 2012, and, Leah Taylor & Jim
Parsons, 2016). Knowing that transmedia has been successful in creating
engaging environments, some educators have been developing transmedia projects
to improve student engagement and motivation in order to enhance learning (Weinreich
N. K. , 2006 and Roth, C., Vorderer, P., & Klimmt, C. , 2009, Raybourn, E.
M. , 2014). This paper describes how transmedia learning is viewed by different
researchers, analyses the ways it is being practiced by educators, and
discusses its strengths and its drawbacks. This paper also explains how a
transmedia learning campaign can be developed. The study targets educators who
we believe need to learn about transmedia learning, and find out about how they
can develop effective transmedia learning projects.
Keywords: transmedia
learning, student engagement, motivation, enhancing learning
